At the turn of the 20th Century, and prior to “The Noble Experiment”, New York City was home to thousands of thriving distilleries. When the National Prohibition Act was implemented in 1920, tens of thousands of illegal, and often homemade, stills used by both small and large bootleggers were believed to produce moonshine throughout the city. Since the abolishment of the infamous act and failed experiment, the domestic small batch distilling industry of the US has been largely dormant due to prohibitive legislation. The exorbitant legislation has provided the big, multinational corporations the opportunity to supply the market with product from overseas or continuously-distilled, large scale alternatives.
In 2012, Bridget C Firtle, established The Noble Experiment NYC to bring the timeless tradition of rum distilling back to New York City. The company aims to produce all natural, premium quality distilled spirits distinctive to New York City through the use of 100% domestic ingredients. Small batch, hand-crafted spirits were once a thing of the past – our dream is to reinvent this industry once again alongside the continued growth and rebirth of the cocktail.
Liberty Spirits Asia is the distributor and supplier for The Noble Experiment's Owney's NYC Rum in Singapore and Malaysia.